Why do some companies in the executive office suites industry consistently show up in the press? Why isn’t that your company?
The answer to both questions lies in public relations, marketing and design – all three are becoming more important than ever in an increasingly crowded serviced office space landscape.
Consider the statistics: There are more than 4,000 executive office suites in North America offering 90 million square feet of serviced office space – and that number is growing as entrepreneurs and developers rush to the opportunity. The industry generates more than $3 billion in revenues in the U.S., according to executive office suite management firm Office Suite Strategies. The firm is predicting 5 to 7 percent annual growth for the next five years.
That’s a great opportunity, isn’t it?
Indeed, but where there is opportunity there is always challenge. And your challenge is differentiating your serviced office or virtual office brand from the competition. You know better than to believe that just because you’ve built (or leased) a serviced office facility customers will come. Commercial office space isn’t exactly a field of dreams.
First of all, many office renters still don’t understand the value proposition. Even if they do, why would they choose your suites over the one down the road (unless maybe it’s closer to home or costs less)?
Let’s face it. To the untrained eye, most quality serviced office space looks about the same. The executive office suites industry has developed a unique value proposition that works well, and most developers have adopted the tried and true business model and amenities that have led to the growth of the industry.
What makes you different?
Your challenge is to find out what makes you different, or do something that makes you different. But that’s not enough. You can’t depend on word of mouth alone to get your message out. You need to engage in professional public relations and marketing efforts to position your firm as the go-to office space in your local markets. That’s where we come in. We understand your challenge and we know how to overcome it.
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For a free consultation to discover how we can help you differentiate and promote your executive office suites or virtual office brand, e-mail us.